My name is Desi Canela. I’m a communications director and digital marketing strategist, specializing in technical writing, digital communications and media relations.
I’m currently available for consulting engagements.
You’ll often find me immersed in a book at a public library or typing away on my laptop at a cozy coffee shop somewhere in South Texas.
My professional journey began in journalism, where I cultivated a keen understanding of what captures an audience's attention and what reporters deem newsworthy. This foundation proved invaluable as I transitioned to roles in government and politics, where I honed my skills in earned media, digital engagement, and strategic communications. These experiences enabled me to develop into a digitally savvy communicator adept at crafting narratives that resonate across diverse platforms.
Over the last decade, I have led numerous successful marketing campaigns, political initiatives, and government projects, earning a reputation as a trusted and respected communications professional. My collaborative approach with the media has resulted in impactful press events and strong, enduring relationships with reporters nationwide.
Areas of Expertise
Technical Writing
I am proficient in crafting a wide range of written materials, including policies, political speeches, talking points, feature articles, essays, press releases, media advisories, research reports, case studies, and creative print/ad copy for digital platforms.
Untapped Audiences/Markets
I specialize in helping established brands connect with new audiences in emerging markets, with a particular focus on underserved communities and Latino populations in South Texas. With a deep understanding of the region's rich cultural heritage, I excel at crafting communication strategies that respect linguistic nuances, cultural traditions, and community values, ensuring meaningful and effective engagement.
Digital Marketing
I am responsible for creating, implementing, and managing online marketing campaigns to promote products or services. Through my strategic methods, I increase brand awareness, drive website traffic, generate leads, and boost sales through digital channels.
